A

  • Average Instagram comments: Mean number of comments per post, based on posts with comments enabled, published in the past year.
  • Average Instagram engagements: Mean number of likes and comments per post, based on content with likes and comments enabled, published in the past year.
  • Average Instagram engagement rate %: Mean % of likes and comments per post, per follower, based on content with likes and comments enabled, published in the past year.
  • Average Instagram likes: Mean number of likes per post, based on content with likes enabled, published in the past year.
  • Average YouTube comments: Mean number of comments per video, based on videos with comments enabled, published in the past year.
  • Average YouTube engagements: Mean number of likes and comments per video, based on videos with likes and comments enabled, published in the past year.
  • Average YouTube engagement rate %: Mean % of likes and comments per view, per video, based on videos with likes and comments enabled, published in the past year.
  • Average YouTube likes: Mean number of likes per video, based on videos with likes enabled, published in the past year.
  • Average YouTube likes %: Mean % of likes vs. dislikes per video, based on videos with likes enabled, published in the past year.
  • Average YouTube views: Based on the last 15 videos, excluding videos that are significantly higher or lower than the mean. For a detailed, geeky description: 90% Windsorized mean, humanised.

C

  • Clicks: Total number of clicks on Peg’s trackable links. Repeated clicks from one user are counted.
  • CPA: Cost Per Acquisition = Spend / Sales
  • CPC: Cost Per Click = Spend / Clicks
  • CPE: Cost Per Engagement = Spend / Engagements
  • CPM: Cost Per Thousand Views = (Spend / Views) x 1,000
  • CPV: Cost Per View = Spend / Views
  • CTR: Click Through Rate = (Clicks / Views) x 100
  • CVR: Conversion Rate = (Sales / Clicks) X 100

E

  • Engagements: Total number of likes and comments.

G

  • Gross revenue: Total amount made from sales, excluding influencer fees.

N

  • Net revenue: Gross revenue - Influencer fees

R

  • ROI: Return on Investment = Gross revenue / Spend

S

  • Sales: Total number of products sold, using Peg’s trackable links.
  • Spend: Total amount paid to influencers.

V

  • Views: Total number of times a piece of content was watched (YouTube only), based on YouTube's own measurement. Repeated views from one user are counted.
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