Peg has 4 main views or tabs:
- Dashboard - summarises key metrics for all campaigns;
- Search - find influencers by keywords & filters, and shortlist the most relevant ones;
- Shortlist - track all content deliverables and campaign status by influencer; and
- Report - analyse campaign results and ROI, by influencer, from awareness through to sales or downloads.
The order of the tabs roughly follow the stages of how a marketer would typically execute an influencer campaign, from search & identification, to shortlisting & campaign management, followed by post-campaign reporting.
To start, let's go through how to set-up your campaign on Peg.