Peg has 4 main views or tabs:

  • Dashboard - summarises key metrics for all campaigns;
  • Search - find influencers by keywords & filters, and shortlist the most relevant ones;
  • Shortlist - track all content deliverables and campaign status by influencer; and
  • Report - analyse campaign results and ROI, by influencer, from awareness through to sales or downloads.

The order of the tabs roughly follow the stages of how a marketer would typically execute an influencer campaign, from search & identification, to shortlisting & campaign management, followed by post-campaign reporting.

To start, let's go through how to set-up your campaign on Peg.

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